Hug Club

A loyalty thank you very much thing

Ready for some hugs?

We believe whether it is your 1st or your 100th visit you should be treated with awesome hospitality every single time you are good enough to visit one of our venues. 'Hospitality' is why we are excited to come to work every single day.

Over the years we've been fortunate enough to attract an ever increasing army of loyal customers. Many of you have consistently asked us for a loyalty programme. We promise we have been listening!

We are now excited to launch our 'Hug Club'.

We've tried to keep it really simple. In a nutshell the more you visit us, the more points you collect, the more we get to know each other and thus the more ways we can find to 'hug' you.

Win win xx

Show me the Love

It costs you £10 to register your card. That's all you pay, ever, no subscription fees and we'll look after you. It's all about the good stuff:

  • Collect points on every visit
  • A bottle of Prosecco on your birthday
  • Priority notice of cool events and priority booking
  • Entry into an exclusive monthly draw to win dinner on us
  • 10% off at Sorted Surf Shop - lessons and clothing
  • 10% off introductory offers, class cards and drop ins at the Yoga Lounge in Boscombe
  • Prizes money can't buy, like these we've run in the past (a list that shows the great value you get from your card, not current offers, the current ones are in the yellow bit over there ->):
    • 2 for 1 main meals on Mondays
    • Free tasters when you visit
    • Bring your own wine Tuesdays
    • 2 for 1 cocktails on weekdays
    • Kids eat free (half-terms & selected school holidays)
    • Kids stay free at Urban Beach (half-terms & selected school holidays)
    • Half-price hotel rooms (in January)

Just show your card when you arrive and we'll take care of you.

How does it work?

  • Sign up at any of our venues or on our website the card is personal to you and costs £10
  • Points can be collected at any venue, on any visit, 7 days a week
  • Every pound you spend is worth 1 point
  • Every ten points you collect is worth £1 in discount.
  • Points can be redeemed at any venue, from 6pm Sunday to midnight Thursday.
  • You can view your points balance and buy special offers anytime, by logging into your account at urbanguild.co.uk

Current offers:

Collect points for every pound you spend, PLUS all this good stuff available exclusively to Hug Club members this month.

Monday night

• 2 for 1 steak night at Jenkins & Sons
• 2 for 1 pizzas from the bar snacks menu after 5pm at Urban Reef (not valid on deliveries)
(Urban Beach has their 'Love Mondays' promotion, open to all x)


Tuesday night

• Bring your own wine - all venues (no corkage)


Monday - Friday

• 2 for 1 cocktail hour 5-7pm - all venues
• 3 for 2 beer flight & bar snacks - J&S


Every day

• We pay your parking at Urban Reef and J&S when you dine with us after 6pm.
(Just take a pic of your ticket and we'll take it off the bill. p.s. Parking is free up at UB.)

• Free side with two Wood Oven pizzas, bought in person (not for delivery).


October half term holiday (23 - 27 October)

• Kids eat free - all venues (Mon-Fri 12-4pm. One kids meal with each adult main ordered)
• Kids stay free at Urban Beach Hotel
(Up to two kids stay free with each room booked, must be staying in the room with an adult member of the Hug Club and subject to availability of larger rooms. 'Eat free hug' above applies too!)


On your birthday

• A free gift of a bottle of Prosecco, worth £28, with love x
If you have a Hug Card and need to give us your birthday, you can do that here >


Hug Club Card

Get yours today and start collecting hugs!

Hug Club card

What's a Hug Club?

If this burning question has given you sleepness nights, we apologise. But we have the answer. YES!

This short video explains the thinking behind our loyalty scheme and how being a member gives us the chance to give you little Hugs, some you'll know about, others will just be a lovely surprise.

Hope you can sleep better know. You're welcome :) x