Hug Club

Welcome to the Hug Club

Ready to join?

8 great reasons to join

LOVE MONDAYS
2 for 1 on main courses at Urban Reef, The Wood Oven, Urban Beach and Jenkins & Sons after 6pm.

BYOB TUESDAY
Bring that bottle of wine you’ve had on the rack for that ‘special occasion’ & enjoy it with your dinner. NO corkage.

RISE N GRIND
A complementary brew coffee or tea with each breakfast ordered before 9:30am.

COCKTAIL CLUB 2 for 1 on selected cocktails at all restaurants between 5 & 7pm Sunday - Friday.

KIDS EAT FREE
In school holidays Mon – Fri 12-4pm. Buy one adult meal & get one meal free from our children’s menu.

KIDS STAY FREE - URBAN BEACH EXCLUSIVE
When accompanied by an adult (Excludes Summer holidays, subject to room availability).

BIRTHDAY PROSECCO
Reply to the email we send you ahead of your birthday & we’ll book you in and get the bottle on ice.

POINTS MEAN PRIZES Collect 1 point for every £1 spent in our restaurants. Redeem £1 for every 10 points Sun 6pm - Thurs.

What ya askin?

Questions. They’re questionable, often humorous, sometimes ponderous.
Chickens, eggs and their line of ascension, what is dubstep? what is love? what does the Hug Club card do? Who is the best Spice Girl? What does bae mean? Artic Monkeys new album - Yay or Nay?

Hug FAQs

Join our community

Head over to our Facebook Community, meet other Hug Club members, get to know each other and share great hugs you've received and share the love. Give a hug...get a hug.
Join in

Get a HUG from our partners

Your Hug Club card gets you some lovin' from our local friends at:

Sorted Surf School
Save 10% off lessons and clothing in store.

Yoga Lounge
Save 10% off introductory offers, class cards and drop ins.

How does it work?

This short video explains the thinking behind our loyalty scheme and how being a member gives us the chance to give you little Hugs, some you'll know about, others will just be a lovely surprise.

  • Sign up at any of our venues or on our website the card is personal to you and costs £10
  • Points can be collected at any venue, on any visit, 7 days a week
  • Every pound you spend is worth 1 point
  • Every ten points you collect is worth £1 in discount.
  • Points can be redeemed at any venue, from 6pm Sunday to midnight Thursday.
  • You can view your points balance and buy special offers anytime, by logging into your account at urbanguild.co.uk

* Terms apply to some offers. The birthday prosecco offer is a good example. First we need to know your date of birth, so we know when to set off the fireworks and balloons. Then, we'll email you when it is getting near to the big day inviting you for dinner, we book the table, you turn up - easy. I mean they are hardly strenuous terms, we hope they are sensible enough, like needing to know the day you were born and asking you to have dinner with us. Sadly we are not able to just give out prosecco bottles if you're not eating food in our venues, we love you, but the bank manager reads these pages and we'll get in trouble, sorry.

Full Ts and Cs for the Hug Club are here.