We believe whether it is your 1st or your 100th visit you should be treated with awesome hospitality every single time you are good enough to visit one of our venues. ‘Hospitality’ is why we are excited to come to work every single day.

We’ve tried to keep it really simple. In a nutshell the more you visit us, the more points you collect, the more we get to know each other and thus the more ways we can find to ‘hug’ you. Win Win ;) x

How much could you save each month?

Free lunch £14 x 2 visits = £28

Free breakfast £8.50 x 2 = £17

Monday night 2 4 1 treat x 1 = £16

Bar visit during happy hour,
once a week £8x4 = £32

Wine voucher £8

Total discount £101

In fact, if you bought the Big Hug yearly subscription for £99 - it can pay for itself in the first month. Over the course of the year if you repeated this pattern and also took advantage of your birthday Prosecco (£28), treated the kids to eat free in each of the school holidays (£33) and took a free night in the hotel (£150) the savings could amount to £1324!

Hug Club Membership

Ready to join



  • Two for One Mains Monday Evening
  • Email Newsletter
  • Points Collection
  • No Corkage Tuesday
  • Cocktail Happy Hour
  • Birthday Drink
  • Kids Stay Free @ Urban Beach Hotel
  • Kids Eat Free
  • Points Redemption (restricted times)


£9.90/mth | £99/yr

  • 24/7 Points Redemption
  • 2 for 1 Lunch Monday - Saturday
  • 2 for 1 Breakfast Before 09:30
  • Concierge Telephone Service
  • Monthly Wine Voucher
  • Exclusive Partner Benefits
  • ‘Welcome To The Club’ Drink On Us
  • Free Sunday Stay @ Urban Beach
  • Birthday Bottle Of Prosecco
  • All Little hug benefits


£29.90/mth | £290/yr

  • The biggest hug we can give, packed full of delicious treats every month. We’ll send you a specially hand picked hamper containing a few of your favourite things.
  • Beer & Wine
  • Cocktails
  • Cheese & Meats
  • And More…
  • All Little & Big Hug Benefits

We’re honoured to have such great local businesses around us. These are just some of the folk who want to share their love to our Big Hug & BEAR HUG members.

If you are interested in partnering with us drop an email over to
hugs@urbanguild.co.uk and we’ll have a chat.


…ethically sourced,
beautifully cooked


…friendly spaces in
beautiful locations

Hugs for

…giving back to you
and the local community 

We don’t do T&C’s we do TLC’s

We are nice, friendly people but we do have a few rules.

The birthday prosecco offer is a good example. First we need to know your date of birth, so we know when to set off the fireworks and balloons. Then, we’ll email you when it is getting near to the big day inviting you for dinner, we book the table, you turn up - easy. I mean they are hardly strenuous terms, we hope they are sensible enough, like needing to know the day you were born and asking you to have dinner with us. Sadly we are not able to just give out prosecco bottles if you’re not eating food in our venues, we love you, but the bank manager reads these pages and we’ll get in trouble, sorry.

Please see our full terms and conditions here.